In a world where social media is always changing, reaching your audience can feel like a losing battle - especially when we're told to post EVERY DAY to grow a following. What?! Who's got time for that?
That’s why having an email list is sooooo important—it gives you control over your personal relationship and a direct line to your subscribers. Win!
Let's break it down...
Independence from Social Media Algorithms: Social media platforms frequently change their algorithms, making it challenging to reach audiences organically. In contrast, email marketing allows direct communication with subscribers, avoiding the complications of social media algorithms.
Higher Engagement and Conversion Rates: Email marketing typically sees higher engagement (30-40% open rates) and conversion rates (around 4%) compared to social media, where only about 10% of followers see posts, and engagement is much lower.
Email Marketing Drives Sales: Emails are highly effective for driving sales, with McKinsey & Company finding them nearly 40 times more effective than Facebook and Twitter combined for customer acquisition.
Personalized Communication: Email marketing allows for personalized messaging, such as using subscribers' names or tailored content based on their preferences, significantly increasing engagement and conversion rates. In fact, you can improve open rates by over 20% by including a subscriber's name in the subject line!
Cost-Effectiveness: Email marketing offers a high return on investment (ROI), with an average of $42 earned for every $1 spent, making it more cost-effective than social media advertising.
Feedback and Market Research: Email lists provide a direct and targeted way to gather valuable feedback from an engaged audience, helping businesses make informed decisions.
Long-Term Customer Relationships: Building an email list helps cultivate long-term relationships, leading to repeat business and increased lifetime value of customers, with the potential for significant revenue per subscriber.
Curious about how to do this? Let's connect and go through the basics.
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